This week we have learned something about social media marketing which includes YouTube, Facebook, twitter and Google+. Apparently, those three types of media are very popular in people’s daily life, so we are really familiar with them. However, not every can use them properly, especially for the business use. Some people unrealized the great benefit for business brought by social media marketing as well as the disadvantage of it. Anyway, today I just want to focus on talking about twitter which is the most famous micro blog in the world. Initially, what is twitter? Everyone knows how to use twitter and how to tweet with their friends. But what’s the business purpose of twitter? The answer is below.
Today, there are over a billion Tweets sent every three days. These Tweets represent conversations related to almost any topic imaginable. For businesses and brands, these conversations provide a rich canvas and a powerful context in which to connect your messages and your brand to what people are talking about right now. It’s a canvas for telling engaging stories, for participating in cultural events, for broadcasting content, for connecting directly with consumers, and for driving transactions. (Click here to see more details) To be simple, marketers can share their information with twitter and try to draw more attention from their consumers. In this way, they can expend their brand awareness and build brand loyalty.
To give a specific example, let’s see Starbucks’ twitter. Starbucks created its own company page on twitter, so it looks like pretty professional and business. The page is mainly about update information and promotion such as new product, new activities and new discount, etc. If you are interested, just get to its twitter to see what exactly happen. Here is the link. Therefore, by this way, Starbucks use twitter to keep their consumers’ eye balls, so that it will not lose its market.
At last, I want to introduce you the most popular micro blog in China, which is Sina weibo. This micro blog is awesome since it’s used by well over 30% of Internet users in China, with a similar market penetration that Twitter has established in the USA. It was launched by SINA Corporation on 14 August 2009, and has more than 300 million registered users as of February 2012. About 100 million messages are posted each day on Sina Weibo.