Topic for week11 The advantage of NFC

What is NFC?

NFC is a short range wireless technology that can be used to carry out transactions between two electronic devices at close range. Hence the technology being widely adopted and embraced by mobile manufacturers.

To give an example, the most likely successful example of attempting this new technology is Google Wallet. The new service provided by Google will eventually allow any mobile device to make payments in-store by simply tapping the mobile phone onto the stores NFC compatible receiver. That will usually be incorporated into the chip and pin devices currently in use. Although Google Wallet is currently only available at limited merchants across the country, plans of implementing worldwide is coming in the near future.

What is the benefit?

The benefits of using NFC in many of our everyday activities are yet to be seen but it’s clear to see the possibilities are endless. Wherever sharing, transactions and pairing are required NFC can be implemented. The best part about NFC technology is that it just works. NFC requires no programming or complicated set up by the user. Using NFC truly is as simple as tapping your phone to a tag. What’s more, the benefits for individual users also are diverse. For instance, it has benefits in Contactless Payments, Information Sharing,Transportation, Social Networking areas.

 NFC vs. Bluetooth

For sharing between devices, Bluetooth and WI-FI currently require strict co-operations and agreements between the two devices. Although NFC has a much more limited range, it ultimately consumes less power and reduces the requirement of passwords and security codes.

One of the clear benefits of NFC is connection time. When you pair a Bluetooth device with your phone, it often requires multiple steps and can take several seconds for the actual pairing to take place. With NFC devices the connection is established automatically within ten seconds. Further, the shorter range of NFC is actually seen as a benefit. Since you use NFC for distances of only a few centimeters, the likelihood of interference is much lower. A third benefit is power consumption. When both devices are powered, NFC consumes much less power than typical Bluetooth.

To see the wonderful video, feel how amazing of NFC


Topic for week9 example of viral marketing

This week I would to make a video to talk about viral marketing. In this video, I am giving a simple example to understand what is virus marketing and I am also offering a real example of viru marketing for charitable funds in China which made a huge success.

Here are three links to text resouce related to this topic

What is viral marketing?

How much does viral cost?

Jet Li one foundation

Topic for week8 Improving relevance score

This week I would like to talk about Google Adwords. As online marketers, your goal is to improve sales by drawing people’s attentions to your websites. There are two things you can do, the first one is SEO, the second one is paid research, such as Google Adwords. People are likely to find your website by searching keywords via Google or other search engine, but there are a lot of competitors doing the same thing as you do. So how to compete with others by improving engine advertisement is important to your business. Basically, the better ad ranking means the better conversion rate.

You can increase your ad ranking in Google Adwords by choosing more relevant keywords to your target consumers than your competitors. In fact, Google uses a number of calculations to determine the quality and relevance of your ads. Google then compares your ad to your competitors and ranks them using a combination of keyword relevance score. Relevance score is determined by how relevant your keywords are to your ads and your website landing page. If your relevance score is low (6 or lower), you need to either choose more relevant keywords, include your keywords in your ads.

To give more details, there are some ways to boost your relevance score:

1) Make Sure You Use A High PageRank Domain.

Google will generally give a high relevancy score to an aged domain with high PageRank, whereas the website that was thrown up yesterday is going to take a hit in relevancy score.

2) Make Sure You Have Your Keywords In The Domain And Elsewhere In Your Adwords Ad.

If people type in “soccer shoes” into Google, you better be sure the words “soccer shoes” are in the headline, body copy, and domain. Also make sure you landing page is about soccer shoes.

3) Make Sure You Have Your Targeted Keywords In Your Meta Tags And Title Tags.

Relevancy Score will increase if Google sees the search query on your pages via the Meta tags and title tags. So in our hypothetical scenario, you’ll want to make sure “soccer shoes” are in these tags.

4) Make Sure The Site Has A Little Depth.

If you have 10-15 pages on the website, Google may give you a higher relevancy score than a single squeeze page. You can easily add a privacy policy, terms of service, customer contact, and other standard pages to beef up your site a little bit.

To see this video, learn more about how to improve your relevance score.