Topic for week8 Improving relevance score

This week I would like to talk about Google Adwords. As online marketers, your goal is to improve sales by drawing people’s attentions to your websites. There are two things you can do, the first one is SEO, the second one is paid research, such as Google Adwords. People are likely to find your website by searching keywords via Google or other search engine, but there are a lot of competitors doing the same thing as you do. So how to compete with others by improving engine advertisement is important to your business. Basically, the better ad ranking means the better conversion rate.

You can increase your ad ranking in Google Adwords by choosing more relevant keywords to your target consumers than your competitors. In fact, Google uses a number of calculations to determine the quality and relevance of your ads. Google then compares your ad to your competitors and ranks them using a combination of keyword relevance score. Relevance score is determined by how relevant your keywords are to your ads and your website landing page. If your relevance score is low (6 or lower), you need to either choose more relevant keywords, include your keywords in your ads.

To give more details, there are some ways to boost your relevance score:

1) Make Sure You Use A High PageRank Domain.

Google will generally give a high relevancy score to an aged domain with high PageRank, whereas the website that was thrown up yesterday is going to take a hit in relevancy score.

2) Make Sure You Have Your Keywords In The Domain And Elsewhere In Your Adwords Ad.

If people type in “soccer shoes” into Google, you better be sure the words “soccer shoes” are in the headline, body copy, and domain. Also make sure you landing page is about soccer shoes.

3) Make Sure You Have Your Targeted Keywords In Your Meta Tags And Title Tags.

Relevancy Score will increase if Google sees the search query on your pages via the Meta tags and title tags. So in our hypothetical scenario, you’ll want to make sure “soccer shoes” are in these tags.

4) Make Sure The Site Has A Little Depth.

If you have 10-15 pages on the website, Google may give you a higher relevancy score than a single squeeze page. You can easily add a privacy policy, terms of service, customer contact, and other standard pages to beef up your site a little bit.

To see this video, learn more about how to improve your relevance score.


Topic for week7 keyword strategy

This week we are talking about SEO which means search engine optimization. Search engine plays a significant role in online marketing, marketers who know to utilize search engine effectively are likely to increase their sale online.

Let’s take an example, you own a physical store and create a website for the store. In order to make more people to know about your store and increase your sale, initially, you must understand how people can find your website. Since only when people found your website, they would get a chance to purchase goods from you. As we know, people are likely to use search engine to find their desired goods by typing keywords, so keyword is the most important factor that helps you to boost your sale.

Talking about setting keywords is talking about building a website. Therefore, you need to consider what kind of words should be selected as keywords to embed in your website. Before doing that, you need to set up an effective keyword strategy. Basically, there are two types of keywords. The first type is called general keyword which means the most popular keywords that are searched by people online. For example, some items like clothes, shoes, movie, music, kitchen supplies, etc. These kinds of keywords tend to be more general, so you will consider these keywords first to relate to your business.

However, these keywords are having a low conversion rate because they are too general, people search those words are likely to just browse online instead of purchasing anything. Thus the other important concept of keywords should be known by marketers, which is called long tail keywords. Long tail keywords actually are more specific, and they have a high conversion rate because people who search for specific items seem to be more possible to buy them. For instance, we can use something like “fashionable red sport shirts for young men” or “cool back XXX brand sun glasses”. When people get into the long tail, they may have high likelihood to convert to buy.

At last, let’s check this awesome video to see how long tail keywords work in real business.