Topic for week11 The advantage of NFC

What is NFC?

NFC is a short range wireless technology that can be used to carry out transactions between two electronic devices at close range. Hence the technology being widely adopted and embraced by mobile manufacturers.

To give an example, the most likely successful example of attempting this new technology is Google Wallet. The new service provided by Google will eventually allow any mobile device to make payments in-store by simply tapping the mobile phone onto the stores NFC compatible receiver. That will usually be incorporated into the chip and pin devices currently in use. Although Google Wallet is currently only available at limited merchants across the country, plans of implementing worldwide is coming in the near future.

What is the benefit?

The benefits of using NFC in many of our everyday activities are yet to be seen but it’s clear to see the possibilities are endless. Wherever sharing, transactions and pairing are required NFC can be implemented. The best part about NFC technology is that it just works. NFC requires no programming or complicated set up by the user. Using NFC truly is as simple as tapping your phone to a tag. What’s more, the benefits for individual users also are diverse. For instance, it has benefits in Contactless Payments, Information Sharing,Transportation, Social Networking areas.

 NFC vs. Bluetooth

For sharing between devices, Bluetooth and WI-FI currently require strict co-operations and agreements between the two devices. Although NFC has a much more limited range, it ultimately consumes less power and reduces the requirement of passwords and security codes.

One of the clear benefits of NFC is connection time. When you pair a Bluetooth device with your phone, it often requires multiple steps and can take several seconds for the actual pairing to take place. With NFC devices the connection is established automatically within ten seconds. Further, the shorter range of NFC is actually seen as a benefit. Since you use NFC for distances of only a few centimeters, the likelihood of interference is much lower. A third benefit is power consumption. When both devices are powered, NFC consumes much less power than typical Bluetooth.

To see the wonderful video, feel how amazing of NFC

Topic for week9 example of viral marketing

This week I would to make a video to talk about viral marketing. In this video, I am giving a simple example to understand what is virus marketing and I am also offering a real example of viru marketing for charitable funds in China which made a huge success.

Here are three links to text resouce related to this topic

What is viral marketing?

How much does viral cost?

Jet Li one foundation

Topic for week8 Improving relevance score

This week I would like to talk about Google Adwords. As online marketers, your goal is to improve sales by drawing people’s attentions to your websites. There are two things you can do, the first one is SEO, the second one is paid research, such as Google Adwords. People are likely to find your website by searching keywords via Google or other search engine, but there are a lot of competitors doing the same thing as you do. So how to compete with others by improving engine advertisement is important to your business. Basically, the better ad ranking means the better conversion rate.

You can increase your ad ranking in Google Adwords by choosing more relevant keywords to your target consumers than your competitors. In fact, Google uses a number of calculations to determine the quality and relevance of your ads. Google then compares your ad to your competitors and ranks them using a combination of keyword relevance score. Relevance score is determined by how relevant your keywords are to your ads and your website landing page. If your relevance score is low (6 or lower), you need to either choose more relevant keywords, include your keywords in your ads.

To give more details, there are some ways to boost your relevance score:

1) Make Sure You Use A High PageRank Domain.

Google will generally give a high relevancy score to an aged domain with high PageRank, whereas the website that was thrown up yesterday is going to take a hit in relevancy score.

2) Make Sure You Have Your Keywords In The Domain And Elsewhere In Your Adwords Ad.

If people type in “soccer shoes” into Google, you better be sure the words “soccer shoes” are in the headline, body copy, and domain. Also make sure you landing page is about soccer shoes.

3) Make Sure You Have Your Targeted Keywords In Your Meta Tags And Title Tags.

Relevancy Score will increase if Google sees the search query on your pages via the Meta tags and title tags. So in our hypothetical scenario, you’ll want to make sure “soccer shoes” are in these tags.

4) Make Sure The Site Has A Little Depth.

If you have 10-15 pages on the website, Google may give you a higher relevancy score than a single squeeze page. You can easily add a privacy policy, terms of service, customer contact, and other standard pages to beef up your site a little bit.

To see this video, learn more about how to improve your relevance score.

Topic for week7 keyword strategy

This week we are talking about SEO which means search engine optimization. Search engine plays a significant role in online marketing, marketers who know to utilize search engine effectively are likely to increase their sale online.

Let’s take an example, you own a physical store and create a website for the store. In order to make more people to know about your store and increase your sale, initially, you must understand how people can find your website. Since only when people found your website, they would get a chance to purchase goods from you. As we know, people are likely to use search engine to find their desired goods by typing keywords, so keyword is the most important factor that helps you to boost your sale.

Talking about setting keywords is talking about building a website. Therefore, you need to consider what kind of words should be selected as keywords to embed in your website. Before doing that, you need to set up an effective keyword strategy. Basically, there are two types of keywords. The first type is called general keyword which means the most popular keywords that are searched by people online. For example, some items like clothes, shoes, movie, music, kitchen supplies, etc. These kinds of keywords tend to be more general, so you will consider these keywords first to relate to your business.

However, these keywords are having a low conversion rate because they are too general, people search those words are likely to just browse online instead of purchasing anything. Thus the other important concept of keywords should be known by marketers, which is called long tail keywords. Long tail keywords actually are more specific, and they have a high conversion rate because people who search for specific items seem to be more possible to buy them. For instance, we can use something like “fashionable red sport shirts for young men” or “cool back XXX brand sun glasses”. When people get into the long tail, they may have high likelihood to convert to buy.

At last, let’s check this awesome video to see how long tail keywords work in real business.

Topic for week6 Twitter and Sina weibo

This week we have learned something about social media marketing which includes YouTube, Facebook, twitter and Google+. Apparently, those three types of media are very popular in people’s daily life, so we are really familiar with them. However, not every can use them properly, especially for the business use. Some people unrealized the great benefit for business brought by social media marketing as well as the disadvantage of it. Anyway, today I just want to focus on talking about twitter which is the most famous micro blog in the world. Initially, what is twitter? Everyone knows how to use twitter and how to tweet with their friends. But what’s the business purpose of twitter? The answer is below.

Today, there are over a billion Tweets sent every three days. These Tweets represent conversations related to almost any topic imaginable. For businesses and brands, these conversations provide a rich canvas and a powerful context in which to connect your messages and your brand to what people are talking about right now. It’s a canvas for telling engaging stories, for participating in cultural events, for broadcasting content, for connecting directly with consumers, and for driving transactions. (Click here to see more details) To be simple, marketers can share their information with twitter and try to draw more attention from their consumers. In this way, they can expend their brand awareness and build brand loyalty.

To give a specific example, let’s see Starbucks’ twitter. Starbucks created its own company page on twitter, so it looks like pretty professional and business. The page is mainly about update information and promotion such as new product, new activities and new discount, etc. If you are interested, just get to its twitter to see what exactly happen. Here is the link. Therefore, by this way, Starbucks use twitter to keep their consumers’ eye balls, so that it will not lose its market.

At last, I want to introduce you the most popular micro blog in China, which is Sina weibo. This micro blog is awesome since it’s used by well over 30% of Internet users in China, with a similar market penetration that Twitter has established in the USA. It was launched by SINA Corporation on 14 August 2009, and has more than 300 million registered users as of February 2012. About 100 million messages are posted each day on Sina Weibo.

Topic for week5 SOCIAL LISTENING

Last two weeks, I most focused on web analytics, but this week I want to share something about social listening. There is no denying that both web analytics and social analytics are quite important to business research and contribute to business strategy. Since we have already known something about web analytics, which is basically about metrics and data, social analytics is different from web analytics but compensates to it. Social analytics is more about “words”, not KPI. To understand the difference between social analytics and web analytics you can check this site, it introduces that despite the murkiness between these core social media functions, people think of listening, engagement, and analytics as three interconnected parts of a program.

Social analytics can be implemented as social listening. Social listening is the practice of identifying engagement opportunities and monitoring brand perceptions. Companies need to collect information from the markets to help them know about the market needs and make improvement. Social listening is vital for this part. Basically, social listening is trying to collect information from the market via social tools gathering key words, brand names, as well as industry terms, etc. In this way, companies can know how markets react to their products and sales. Actually, there are 4 steps to create social listening strategy:

1)       Determine your target audience

2)       Identify the influencers

3)       Know the key words and trends

4)       From a social business strategy

You can check the details by the web link. It gives specific definitions about social listening strategy and offers some real cases to show how social listening works for business such as class of 2014 Facebook page and RTL Nederland.

Last but not least, we have talked a lot about social listening, but I still believe that not everyone know clearly about the magic behind social listening. I give a very simple case to show you the magic about sentiment analysis. Imaging that you are surfing on net and see someone left a message said, “I brought an Iphone5 yesterday, but I found it’s really sucks, I was so regretful to buy it. I would rather to get a blueberry, instead. ” Just the simple sentence, the social listening is happened. Why? Let’s see the video to make you understand.